In the copywriting field, the things have changed now a day. However few techniques such as short sentence structures have always been essential to copywriting and journalism, other things are comparatively new. If you wish your small business will be more successful in this competitive world, you need to change the way you write. In this post, I am going to explore Killer Web Copywriting Tips for Online Marketing Content Writers.
1. Break Stuff Up
In this busy world, No one has the patience or time to read lengthy or irrelevant content. While doing online marketing writing jobs for website, you need to make your content precise and skimmable by following these incredible tips:
Include visual content
Use single-line paragraphs
Use short sentences
Use numbered lists or bullet points
Use attractive title
2. Keep sentences short
It is a well known fact that several folks don’t talk in long sentences. Thereby, you need to ensure you keep sentences as short as possible while writing your web copy. By doing this way, you can make your copy more conversational and easy to read.
3. Stick to one idea
If you want to make your copy easy to read and simple, then you must stick to an idea per paragraph. Many Online Marketing Writers do not follow this pattern and many readers skip to read such kind of stuff in between the content.
You should ensure that your paragraphs are precise as well as short. If you keep long paragraphs for web copy, the readers may keep away from it. Also, long paragraphs make the copy appear very intimidating to the audience and thus they might go to another website.
4. Be Conversational
On internet, many famous blogs or websites are written in a conversational tone. It actually helps if you wish folks to read what you write and build trust in your product, services or brand. By doing Online Marketing content writing jobs, your content must be genuine.
Active voice or Passive voice
It is important that you understand the difference between passive and active. Actually, in non-fiction writing, there is no space of passive voice. It makes things difficult to grasp for your audience.
Let’s take an example of active and passive voice; the sentence in passive form would be “John is liked by Linda “; the similar sentence in active voice would be “Eli Linda likes John “. So, many newbie often use passive voice as they consider it makes their sentences sound more competent. But in reality, it just makes the writing boring and dull.