With today’s technological advances and social media sites such as Facebook and Twitter, you may be wondering if promotional items are still necessary in marketing your business. The right products can be just as successful as a business website and other online strategies. Business cards, magnets, postcards and brochures are also more personal than online resources.
The Success of Promotional Products
Promotional products are still a successful tool in marketing your business for a variety of reasons. The Internet may reach a wide audience quickly, but it’s quite obvious the personal touch is missing –unless you count operator chats which pop up while you’re on the home page. The giveaway items stand apart from a seemingly personal email; for instance, if you get an email from a business, you can easily delete it with the click of a button if it hasn’t already been dumped into your spam folder.
Promo items are free to customers, and of course those who receive them are going to remember you while using your branded personalized stickers, magnet or key chain. If you provide your clients with something that they can use, it’s a pretty good bet they will keep it on their desk or magnetic file cabinet or appliance.
Key to Your Success
The quality of the product that you use when promoting your business is important. Whether you put together an outstanding brochure, utilize die cut sticker printing for decals, distribute printed magnets or business cards, postcards, staple removers or letter openers, you’ll want to make sure that your company is represented in the best light.
Something tacky and ostentatious will easily be discarded. Innovative promotional gadgets don’t have to cost a fortune. Strategically choosing a memorable item will also help you to connect with your customers on a personal level; making a statement about you and your company.
Know Your Customers
In order to make an item relevant to your targeted audience, you will need to find something that suits your business needs and also relates to the customer. For clients who are looking for a home, you can design a magnet in the shape of a house–perhaps with an attached calendar or task list.
Customizing your promotional items will offer useful information to your clients and encourage them to place it somewhere readily visible. If you have a pet sitting service, you could choose a die cut magnet in the shape of an animal. When it comes time to go on vacation, you’ll be the first one that your client calls to take care of their pets. You can also design the item with an eye catching style or phrase. When placing the information on your merchandise, you want to remember that less is more.
Emails and other online marketing services can be fleeting. And they aren’t going to be overly beneficial to someone who doesn’t use the Internet daily. Using all available avenues is a necessity for the success of any business today, so you shouldn’t forget about promotional marketing strategies. With the right kind of item, you’ll be a stand out from others who offer rely solely on their web presence to do their marketing for them.
Author Annette Madison uses online specialists, such as bluebeeprinting(dot)com for the latest ideas in sticker printing, magnets and business cards. Having the ability to customize these items right on line makes physical marketing much easier for busy entrepreneurs.
Photo credit: http://www.flickr.com/photos/stickergiant/4150059615/