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Videos are becoming increasingly important in Marketing as one can attest from the numerous amounts of videos on YouTube. Also, it is a known fact that Videos are more likely to be listed strategically on the first page of Google Search engine. People’s attention span has been consumed by the mass variety of the information age and time has become so essential in achieving goals in a short space of time. The fact is, many people do not have time to read a 5 to 10 page Sales Letter anymore. Unless, they have seen a product they already are interested in from the title, they may never ever purchase the product. With the advance of the video age, videos can be both compact/long but interestingly produced to draw the attention of the viewer which is ideal in these times. People are very visual in their perceptions and what a good way of utilizing a medium that will assist them with that.

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