The overwhelming majority of businesses that make up the US economy are of the small or medium-sized variety, making them the real lifeblood and engine behind US economic dominance.
At the same time, there is a tremendous amount of turnover when it comes to small and medium-sized businesses. If you thought about opening up your own shop, the odds are good that you’ve heard that six out of 10 businesses close within 10 years – and eight out of 10 businesses are closed by the time their 15th anniversary rolls around.
There are a lot of reasons behind why so many small and medium-size businesses struggle to make it, but at the end of the day all of these failures can be traced back to a lack of sales knowledge and inability to move merchandise or services more effectively and efficiently.
If you are going to have any success in today’s ultra competitive business environment, you NEED to know how to sell and you need to know how to sell systematically, consistently, and efficiently.
Here are some tips and tricks to help you do exactly that!
Centralize and systemize your lead generation process
The process of turning complete and total strangers into very happy repeat customers or clients is unique to every business and to every operation, but what isn’t unique is the need to really centralize and systemize the lead generation process that moves total strangers through your sales funnel until they convert into paying customers.
There’s absolutely no room whatsoever to “wing it” when it comes time to sell things in today’s economy. Because businesses can be run from anywhere around the planet, and because new businesses can be established in about 15 minutes with $100 or less, the competition businesses face to is absolutely unrelenting – which is why you need a system in place that you can monitor, measure, and improve.
Sell things people actually want
Another huge problem that small and medium-size businesses face when it comes time to build their business is a lack of selling actual solution, or a lack of clearly advertising and marketing those solutions as the “go to” option that offers clear advantages over any other product or service on the market today.
You don’t have to completely reinvent the wheel to enjoy a tremendous amount of success in business right now, but you do have to offer something that no one else in your product space or your marketplace are offering – even if it’s merely advertising or marketing a different value a different advantage than anyone else is.
Craft beer is maybe one of the most perfect examples of as cutthroat and as competitive a small business environment as there is in America today, with everyone promising essentially the same thing – small product run beers that are similar enough in taste and quality that it’s really difficult to differentiate one from another (especially after you’ve had a few).
Those that are ultra-successful in this competitive space are better at creating a compelling story behind their beer, are better at creating a compelling brand that people want to be associated with, and are better at creating almost a lifestyle product than a glass of beer. You’ll want to try and do the same!
About the Author
Morris Edwards is a content writer at CompanyRegistrationinSingapore.com.sg, he writes different topics like FinTech Startups in Singapore and all topics related to Economy and Business, if you are interested to Register a company in Singapore visit our website.
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