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Reason Behind The Competitive Pricing Of Chinese Smartphones

Reason Behind The Competitive Pricing Of Chinese Smartphones

Reason Behind The Competitive Pricing Of Chinese Smartphones

While Chinese smartphones are famed for their affordability, even their high-end smartphones can be yours only with the Bajaj Finserv EMI Network Card. As Indian consumers become ever more connected to the internet, they are creating demand for smartphones which are cost-effective yet powerfully equipped to handle the requirements of the modern world, and the processes that form a part of their everyday lives.

Owing to the young age of the Indian population and their eagerness to experience newer technologies at cost-effective rates, smartphone manufacturers are drawn to the market in a bid to avail of this huge consumer base. Chinese manufacturers have become especially prominent in the market, with their smartphones emerging as popular products owing to the better specifications they offer while remaining cost-effective. Vivo mobiles and Oppo phones, such as the Oppo A53, have become especially popular in India owing to these reasons.

There are several reasons why Chinese manufacturers are able to offer competitive rates on their products, which are significantly more affordable than products by multinational companies or prominent manufacturers such as Samsung and Apple. Read on to learn how Chinese smartphone manufacturers are able to maintain competitive prices in the market, while ensuring their consumers receive the best features and products.

  • Lesser R&D Cost:

Companies such as Samsung, Google and Apple spend a lot of money pursuing research and development activities on the technology they use for their smartphones. Chinese companies, however, choose to not pursue research and development; but instead build phones that offer better specifications but are not particularly innovative or new. This allows them to lower the cost at which they offer smartphones to consumers.

  • Cheap Input Costs:

Input costs are the costs involved in creating a product, which is often passed on the consumers since it is a major part of the phone’s total retail price. China has the lowest cost of labour in the world, and as a result, is able to pass on the benefits of saving costs through labour on to the consumers. Since the cost incurred in making the phone is lesser, Chinese smartphones also cost less for the consumer.

  • Targeted Marketing:

A large part of the cost incurred by the manufacturers in selling their products is on marketing and advertising of the product. Chinese manufacturers, however, spend significantly lesser amounts on their marketing efforts as their tactics have been honed to ensure targeted and efficient marketing which yields product sales. 

Not only do Chinese smartphone manufacturers utilize social media effectively to generate a buzz about their products, but they also create campaigns through which only limited products are sold. For instance, Xiaomi creates demand for its product by offering only a limited number of units, which ensures that the demand is hiked and the product sells out extremely quickly.

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  • Online Sales:

All companies, regardless of their offering, incur huge costs in having brick-and-mortar stores where consumers can buy their products or even avail after-sales service. However, Chinese smartphone makers have cut down these costs by following an online-only sales model. As a result, their operating costs are lesser which allows them to offer their products at a lower cost.

The factors mentioned above ensure that Chinese manufacturers are able to continue expanding their market share for smartphones. Since they offer products across a range of segments, there are several models which are on the expensive end as well. However, those products can be yours easily owing to the plethora of payment modes that have emerged in the country. 

Best-selling Vivo mobiles or even the Oppo A53 can be yours, by shopping on the Bajaj Finserv EMI Store. You can purchase them easily with the Bajaj Finserv EMI Network Card, which offers you the ability to buy phones at no cost EMIs, which can be repaid over a flexible tenors ranging from 3 to 24 months.

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