In recent years, there was speculation that podcasting was a dying art form, yet the digital storytelling medium is not going away. In fact, the Pew Research Center released research that shows subscriber-ship continues to grow year over year. Are you thinking of adding a podcast to your stable of content? Here are four tips to help you get your message out.

Discuss What You Know, Discuss What You Love

The first and most important step for any potential podcaster is to create a show based on subject matter that excites you, that drives you and that stirs your passions. There are all kinds of software and analytical tools that were designed to help users identify the most popular podcast subjects and most-downloaded topics.

Resist the urge to create your podcast based on what you think will draw the biggest audience, or which topic shows the strongest metrics. Authenticity draws listeners and builds audiences.

Equipment: Find Your Technology Sweet Spot

You will need to invest in some equipment to start a podcast – but you don’t need to spend a lot to create a show that sounds professional. Although podcasters have their choice of all kinds of optional supplementary equipment, virtually all podcasters will need the following basic hardware to get started:

  • A microphone
  • A mixer
  • A digital recorder
  • Cables
  • Headphones

Volumes have been written about the almost infinite number of choices available in each category. All hardware options, however, offer entry-level options, mid-level options and advanced options. The level you choose, which determines the amount of money you will invest, depends on your budget, your show format and your familiarity with technology. Here is an excellent primer to get you started.

Stitcher: Make it Easier for Your Listeners

As discussed in the article “7 Stitcher Podcasts Any Insurance Agent Will Benefit From,” Stitcher took the headache out of subscribing and staying updated for many podcast aficionados. Instead of the complicated and sometimes frustrating syncing required by iTunes, Stitcher users are required only to search for their podcast of choice, hit the “+” button, choose an episode and start streaming.

Make Smart Basic Production Decisions

How long will your show be? How frequently will you post it? Which day of the week will you release it? Will it be a solo show or will you interview guests? These decisions will have as big an impact on your show as the actual content. Here is a guide to making sure your podcast is produced well, produced consistently and produced in a way that sets you up for success.

Choose the right equipment, choose the right production schedule and choose the right hardware – but most importantly, choose a topic you care about, that excites you and that you can use to excite your audience.