Usually, a courier company emerges from humble beginning; a one-man ‘team’ consisting of the owner doubling up as the manager, marketer and delivery person and relying on very few resources. But even many multinational corporations started from modest beginnings. The very successful brand, Samsung began life as a small noodle factory, for instance. Taking your business to greater heights requires more strategic thinking and cannot rely on hard work alone. You must be open-minded and astute enough to spot opportunities as they become available and make the most of what is on offer before the window opportunity disappears. Below are some vital strategic tips to bear in mind when developing your company.
Walk the Extra Mile to Meet People
Meeting people, and not just random people whose line of business is irrelevant to a courier company, but people who could become partners or long term customers is absolutely essential in ensuring a steady stream of in-bound business for years to come. It is not optional, but vital to incorporate this strategy in whatever you do for your business. One of the most common means to meet with other industry players is attending events, trade shows or similar conventions where you can meet and exchange contact details with suppliers, service providers and potential customers. You can also do this ‘networking’ on the internet as there are many websites, such as Courier Exchange, whose purpose is to bridge the gap between couriers and customers. Being a member of such a website will allow you to directly negotiate with clients or at least check out what the competition is doing vis-à-vis your own prices and offerings.
Consider Improving your Vehicles
A courier is ordinarily seen as a bike-riding ‘bullet’ dodging road traffic and pedestrians to reach their destination on time or even earlier. However, this is by no means the only setup. While many companies run a fleet of dozens of bikes and motorcycles, there are those who also rely on a combination of a fleet of vans and two-wheeled vehicles. There are obvious advantages of using a van instead of a bike or motorcycle, primarily the availability of more cargo space, meaning that you can accept and accomplish more business per trip and can ultimately accept a wider range of delivery jobs.
Service Diversity is Key to Further Growth
In order to survive, a courier company, like any other dynamic business must develop and expand in order to survive. Growth means improvement, and improvement, in this industry, means service diversity. Although you may have started offering a single type of service, for example, delivering legal parcels on a bicycle, you cannot stay that way forever if you want to increase revenue. Expanding and increasing the coverage of your services should complement your other efforts to expand and grow. The caveat, however, is that such expansion must come after careful consideration and analysis of your local market’s evolving needs. New stores and companies develop in your area, and formulating your new services as a pre-emptive response to these new businesses’ needs can be the ingredient to enable your own company to grow in leaps and bounds.