No matter what type of ecommerce business you run, chances are that the majority of your customers are going to be active on social media networks. This is particularly true for fashion businesses, whose clients tend to be more technologically savvy, and in line with current trends. It’s well worth conducting some research to find out which sites your customers are using and spend time courting them in these venues to build your brand successfully. Using social media as a marketing tool can help you build client relationships, uncover new fashion trends for your demographic, and create a community around your brand. The following are a few tips to help you get started.
Find Out Which Sites your Customers Use
Nearly every fashion business can benefit from creating an online presence on major sites like Facebook and Twitter. Yet there are numerous other marketing opportunities out there, including video sites like Vimeo and Youtube. Visually-oriented sites such as Pinterest and Instagram are particularly popular with consumers who have an interest in fashion. You can use free tools like Social Mention or Radian6 to find out where consumers have mentioned your brand or any keywords that pertain to your products. It’s also a good idea to find out where your competitors are mentioned, because this allows you to tap into a new audience that might be interested in what you have to offer.
Follow your Competitors
If you’re new to the industry and have just signed up for a Shopify dropshipping account to get started, you’ll want to find out what your competitors are doing. Find out which social media networks they take part in, and how they use these resources. Take a close look at how rival fashion companies use social media, including the type of content they post and what type of promotional offers or events they list on their profiles. This can help you refine your own approach, using what you think will work.
Use Social Media to Offer Exclusive Discounts and Offers
One of the best uses of social media is to build customer loyalty. You can reward customers for following you on social media and sharing your posts with special offers or exclusive products. If clients feel like they are getting something special by following you, they’ll be more likely to share this with their own social network. This not only builds brand loyalty but visibility. Contests, sales, and coupons are all great incentives for your network of fans to stay tuned to what you have to say. The discounts can be as simple as free shipping, which you can provide at little cost.
Make it Personal
As you build your network, keep in mind why social media is so popular. Consumers don’t use social media to learn about new products; they use it to stay in touch with their friends and share details of their lives. For a fashion business to succeed, it’s necessary to show off a unique brand or personality. You can use your social media accounts to share photos of new looks, but also share photos of your staff around the office or informal street style incorporating your brand.
Social media marketing can be one of the most useful tools out there for any new fashion brand. It’s a great way to get in touch with a wider audience and build loyalty with your current fans. Furthermore, it’s a low-cost form of advertising for new ecommerce businesses. It’s worth taking seriously to reap these benefits.