The front runners of the company needs to constantly evaluate the return on investment or ROI on system-wide programs and initiatives. Things that were once considered merely a moral business practice, such as community and philanthropic involvement, are today considered an investment. After all, in business, the most valuable thing is the time and money. However, community involvement remains one investment whose supremacy can never be undervalued. True involvement in charitable programs is still one of the easiest methods to increase corporate consciousness, recruit and retain employees, and give back to the community that supports the company.
Anura Perera Kenya is one of the most successful international businessmen and has sponsored many philanthropic and humanitarian causes, including poverty mitigation and reconstruction of disaster-stricken communities. Apart from this he also supports people who are disabled and cannot do the normal day to day work on their own.
Reputation is everything for a company and it actually take years to build but can be destroyed within couple of minutes. A company can actually earn reputation by supporting the charitable organizations. The community and customers are much more persuaded to do business with a socially responsible company instead of one that only is focused on making profits. The corporate philanthropy helps the company to raise the reputation of the brand.
People want to work for companies that provide a decent atmosphere work setting. Business Philanthropy helps attract talent. When others see employees are happy to work at in the particular company for the reason that they demonstrate that they care, it helps attract other talent.
More significantly, community involvement can do miracles for employee morale which can lead to higher throughput and a focused team, enjoyable work environment. In addition, coming together for a common cause endorses teamwork and the desire to learn new skills and practices. Many companies use workplace philanthropic programs to retain their employees and even appoint new ones. Job-seekers are often attracted to companies that give back to their communities, and allow personal time away from the office for volunteering. In fact, according to the Corporate Volunteer Program, more than sixty percent of companies use their employee volunteer programs for recruiting and retaining employees, as a Strategic Resource.
Anura Perera Kenya has assisted to fund and create the Nairobi Buddhist Temple in Nairobi, Kenya. In addition, Anura Perera and the George Phylnormel Foundation have proven crucial to Bhante Wimala, a spiritual healer and teacher in his efforts to rebuild homes for victims of the 2004 Indian Ocean tsunami.
When businesses think of corporate philanthropy as social participating, not charity, they become more alert to probable incompetence. Due diligence with probable nonprofit businesses makes sure that each amount is spent astutely. Cooperating with other companies, like the non-profit ones, provides for even better influence, as companies try to resolve significant issues. Together, businesses can move the needle on significant social issues far more easily than any individual company.
Thus, in today’s corporate world, philanthropy matters for the business.