Corporate entertainment is a great way to improve business relationships and reward client loyalty. It’s a growing market in the UK and with so many interesting ways to have a fun-packed event, narrowing down your choice can be hard. We look at five options for fabulous corporate entertainment.
1. Sporting Events
The 2012 London Olympics raised the profile of sport in the UK like never before. Even people who’d never watched a cycling race or a dressage event were glued to their televisions. Watching sport, either live or on TV is big business; in the UK, about 25 million people regularly watch their team play football. Even if you’re not interested in taking part, events such as horse racing or motor sport can set the adrenaline pumping. Here in Britain, we’re blessed with some of the finest sporting events in the world, from Grand Prix to Royal Ascot, from Wimbledon to The FA Cup Final.
2. Arts & Culture
As a complete contrast to the high pace of sport, art and culture can prove immensely popular for discerning clients and can offer a different dynamic when thinking about corporate entertainment ideas. Events can be held at prestigious locations such as stately homes like Blenheim Palace, many museums and galleries, such as the Tate Galleries throughout the country and a range of theatres nationwide. The advantage of such events is two-fold: your guests attend a day or evening of culture that will delight and entertain them, possibly with access to collections that the general public do not usually get to see and the cultural institutions your guests visit receive recognition and much-needed public awareness.
3. Food and Drink
Amongst the most popular corporate entertainment ideas, food- and drink-related events never fail to raise a smile amongst clients. How about whisky tasting in a Scottish distillery or chocolate-making with a master chocolatier? More adventurous clients may even like the idea of a foraging expedition to source local ingredients, then cook them under the careful instruction of a specialist chef. Cocktail receptions are another very popular method of networking. Guests are invited to learn the art of mixology and get to sample the results. Corporate entertainment companies such as VU Limited are experts at arranging events like this and can create a seamless, enjoyable occasion.
4. After Dinner Speakers
After dinner speakers from a broad spectrum of life can give your clients a most entertaining evening. From sports stars to celebrities, many after dinner speakers have led a rich and action-packed life and are happy to share their more colourful experiences with a receptive and appreciative audience.
If you’re up for action and adventure, you should think about a company that can offer you a range of excitement, such as VU Limited. Action and adventure days include off-road driving, murder mystery evenings, bush-craft and survival days and even, for the more adventurous, activities such as bungee- jumping. For the less daring, more esoteric activities such as antique valuing or circus skills can provide a day of enjoyable activity in the company of experts in their field.
Ilena Sanchez writes regularly on corporate entertainment for a range of hospitality websites and blogs. Her current interest is in how companies such as VU Limited are raising the profile of high-status corporate entertainments.