Businesses use posters, flyers and traditional ads to market their products and services. Most people forget that walking billboard imagery is a great way to market your business as well. A t-shirt printing campaign can help build your local customer base, and expand your customer base all over the world when you sell online. T-shirts are a classic, basic wardrobe asset that everyone has; and can never have enough.
Here are a few tips to help you create the best product for your company:
Logo and Tagline
Center your logo on the front of the shirt, you want the eye to be drawn directly to the brand message. If you decide to include the tagline, make sure the font is large enough for people to read, and not too curvy. Check the image before you finalize the design, if it looks too crowded with the tagline and logo on the front move the tagline to the back side.
The last thing you want is for a customer to buy the shirt and then it shrinks when they wash it. Ask your vendor for a cotton blend with some stretch. The best balance will be about 70% cotton,20% Lycra, 10% polyester and the fabric will still be soft. If your company is socially conscious go green and order organic eco-friendly shirts; it will expose your business to a whole new market.
The colour is an asset to the design. It should jump right off the front of the shirt and catch the eye. Choose vibrant, clear colorways. If your logo is plain black and white, pick a pure hue of black without any gray undertones. No watered down, subdued palettes allowed. If your logo has softer, subdued colors; consider adding a pop of color or black as an outline. If you’re not sure about the type of ink that’s better for your product, ask your contractor the difference between RGB and CMYK, and which one would be better for your project.
Clear and concise brand messaging is the key to a successful t-shirt printing marketing strategy. The consumer will begin to identify with the brand by the walking billboards, and that’s what you want. All it takes is for potential customers to see people in your shirts, to get them to be curious about your brand. Invest in high quality shirts that your customers will keep for a lifetime. If you are looking for a t-shirt printing service, you shoulud check out Zip Graphix which has many different printing methods and options available.