SEO is an important part of running a popular and successful website. Careful and effective SEO can help you to get a steady stream of traffic both from organic search (people entering search terms into Google or Bing and then clicking on a normal, unsponsored link) and from users who see your link on other websites. Investing in SEO is a good way to grow your business.

How Healthy is Your Site?

If you want to find out how healthy your website is, and get an idea of how it should be performing, then you should do an SEO audit. This will give you some insight into not just how your site is ranking in the SERPs right now, but how it will rank in the future, and where you should be focusing your efforts. SEO is a complex field, and you should get into the habit of doing an SEO audit a couple of times per year to ensure that you are always on the right track.

A Long Checklist

When most people think of SEO, they think of keywords and link building, but there is actually a lot more to the practice than acquiring as many links as possible. You should do a full technical site audit when you are working on SEO . This means looking at on-site design elements such as headers and meta tags, improving your mobile SEO and also working on things like page loading times, the size of your pages, and things like caching. Google favours websites that load quickly and that look good on as many different devices as possible. Building links and getting guest-blogging arrangements with other webmasters will help you, but it is the work you do on your own site that will tip the balance if you and another site are close in terms of off-site promotion.

If you feel like you don’t have the time or the skills to do an audit on your own, then you could outsource the webste audit bedfordshire has a lot of companies that will do this for you. Full-service companies such as ¬†will identify areas for improvement and then help you to implement those improvements, building a strong foundation for your company in the future.

Do not be wowed by companies that promise that they can get you to the top of the SERPs with ease. The only company that can actually affect the way that your site ranks in the search engines is the search engine itself. While the SEO firms have a general understanding of how Google and Bing’s algorithms work, they do not control the search engines, and they cannot make any guarantees, because even if they do the right things they are not in control of what your competitors are doing. The health of your SEO efforts is an indicator of the health of your website, but it is not a guarantee that you will rank at number one.