When you first decide to use Twitter to bolster your name, brand, product or service, chances are you will find it to be a bit more challenging than you expected. This is understandable given that Twitter offers up such tiny slices of information at a time. What folks don’t understand about Twitter campaigns is that they can be mind-numbingly challenging to succeed at. The good news is that a large number of online users have already made those mistakes and can share them with the rest of the class. Here are five Twitter campaign mistakes you can expect to run into when you first get started:

You expected to explode today…not next year

We get it…you wanted overnight success and now you realize that this is not going to give you that. Twitter takes time to be highly effective, even if you cheat and buy Twitter followers to look more famous right away… You have to cultivate it and work it daily to make it grow properly. Provide quality content and information and you will get what you are looking for. You just won’t get it immediately.

You were a Twitter snob

Unless you have the name Perez in your title or you are incredibly famous, you are probably going to need to follow some folks to get traction. When you first sign up for Twitter, you need to seek out others that talk about what you need to hear. If you are in the business of pro wrestling, you need to find the WWE Twitter account. Go to the sources and follow them to see what they do. You will need to learn from that. Follow people back and watch the business grow.

You bought your followers on Twitter

If you had to pay someone to follow you on Twitter, what do you think the odds are that they will retweet anything you had to say? People go out and buy tons of Twitter followers all the time, and they end up with a group of people that will never engage. Either they are not interested in what you are selling, or they are simply not real and dummy accounts in the first place. Get your followers organically and you will have people that will want to hear your information.

You refuse to engage your audience

Are you engaging your audience? If you stand up on Mount Twitter and simply spew witty one-liners about your business, then you will likely be talking to yourself. Instead, get down and read your followers tweets. Find out what questions they have and answer them. If you provide them with the answers they seek, they will share your excellence. Likewise, they will come to your page more often and help to perpetuate the circle.

You refuse to change with the Twitter times

Twitter, your business and the people that follow them will change constantly over the years. Already the Twitter of today is quite different than the Twitter in the beginning. The people that have thrived have one thing in common…they all adapt and change when they need to. Stay on top of the latest Twitter news and never stop learning. If you do this, then you will find yourself at the top of the heap.

Twitter is not as complicated as it might seem, but it does demand that you do some basic things. If you wisely keep up to date and take the time to implement these basic ideas, then you will be able to implement a campaign that will be wildly successful long term.