If something was learned in the first few months of 2020, unpredictable times could require rapid change in sales and marketing strategies.

Based on trade fairs, conferences, and sales meetings in person, companies need to change rapidly for the near future, potentially putting a stop to many sales and marketing strategies 2020.

Though, even as we’re living our new usual, there’s an incredible traffic boom: the websites of electronic eCommerce. Internet shopping is used by customers to purchase vital goods and other items from temporarily closed companies.

This means that now is potentially the best time for investments if you don’t have an eCommerce shop. So you have to make sure you are ready to deal with the flood of shoppers and the enormous amount of competition if you have an eCommerce presence.

Let us explore the most recent developments in eCommerce technology as we step into 2020.

1. Online purchases are dominated by Smartphones.

U.S. mobile retail sales in 2020, up from $207 billion in 2018 are projected to reach $339 billion. No wonder 125 million Americans own and use mobile phones. This makes them no wonder. It is worth noting that customers use mobile devices to check for items they want to purchase and not just buy.

Indeed, testing on a mobile device affects a third of customer choices to purchase a product. Yet it does not only mean that businesses are able to thrive in mobile trade because web pages are accessible from mobile devices. For instance, mobile trade is convenient for only 12 percent of customers, meaning that substantial room for improvement is given.

2. eWallet technology is a must.

It is no longer optional that you allow your customers to use the features of eWallet, commonly called the mobile wallet. Whilst mobile wallet payments were $75 billion in 2016, it is estimated that by 2020 they will hit $500 billion.

In addition to improving trading and conversion speeds, eWallet offers customers ease-of-use and improved protection. You no longer have to enter credit card data or send credit cards to cashiers; plus many eWallets provide or allow dual authentication before they are used.

3. Subscription eCommerce services gain momentum.

The online buying of goods like batteries is increasingly popular in subscribing. In the last year alone, 15% of online customers have repeatedly subscribed to an eCommerce service.

There are three kinds of subscription services for eCommerce: refurbishment (automatic shopping), cure (for unique experiences), and access (for lower rates or members-only benefit).

Curation services account for 55 % of total subscriptions, 32% of reclassification, and 13% of access services. These figures reflect the great demand for custom services.

4. Customization is extremely personal for goods.

Consumers expect custom products more and more and brands can enable them to personalize or customize products online through advances in digital and manufacturing technology like Arduino. Brands improve consumer engagement by allowing consumers to become partners in the product development process. This improves customer satisfaction and loyalty and results in higher profits.

5. Application of customized product reviews to market and cross-trade.

The probability of making a purchase is significantly improved by personalizing products like  tp-link suggestions to consumers ‘ preferences and interest on your platform. Currently, a platform that offers customized reviews will more likely be shopped by 45 percent of the customers, and an Internet platform that provides product reviews will likely be returned by 57 percent.

You will use knowledge of past shoppings and onsite searches from users to recommend the appropriate items in order to create customized product recommendations.

6. Increased and augmented reality interactive online shopping.

Virtual reality (AR ) and virtual reality (VR) allows eCommerce retailers to solve one of their main obstacles – the willingness of its clients to test goods or sample them before they purchase them. Customers can digitally check out their items with AR and VR, place furniture in their rooms, and much more.

This customized and engaging shopping experience has contributed to the strategy to produce worldwide revenue of $70 to $75 billion in 2023.

7. Through better CRM integration, consumer service improves.

Digital retailers link to consumers on a variety of platforms, including retail markets, eCommerce websites, and social media. All this needs to be handled carefully to have the best consumer experience.

In order to uphold these requirements, online retailers introduce integrated eCommerce CRM systems. CRM ‘s eCommerce integration offers a central place for company data to boost marketing performance in addition to better customer experience. Sales data can also be used for better planning and forecasting of inventories. Automated, sync data improves overall company productivity by enhancing order enforcement and timely implementation

8. The world’s largest eCommerce company is Magento.

Magento’s trustworthiness and scalability have made it the world’s most popular eCommerce platform with more than 250,000 companies. Usually, their clients are online retail stores with high inventory volumes and the financial capital to invest in accredited third party design, production, and programming services.

Shopify, Yo are among Magento’s biggest competitors! Kart, BigCommerce, VTEX, WooCommerce, and Tictail, others more suited to minor eCommerce retailers.

9. Actionable content is driving business.

Related and beneficial content helps to attract potential shopkeepers and lead them to purchase and transition opportunities. There are various types of material that can be mixed and matched effectively. They include interactive storytelling, lifestyle tales, attitude, and email.

Generally, storytelling and creating unforgettable moments are the most effective content. It is also important to ensure that all deals and advertisements are targeted and tailored to the needs of each customer whenever possible. More than 74% of online users are dissatisfied with the quality of the site when this happens.

10. PWAs allow customers to perform tasks quickly.

Websites that have direct access to a browser with high-converting functions for a native Device are progressive web applications (PWAs). Such programs are not available from an app store.

PWAs are designed to help shoppers accomplish tasks quickly while websites are tailored for consumers to get information material. They have quick and stable apps and apps that provide a really engaging experience for shopping.

11. App purchases are powered by social media.

Platforms which allow eCommerce stores to directly sell their social networks drive sale increases. In reality, 55% of online shoppers have been guided to buy goods by brands’ social posts. A simple click on a product link in a social post automatically brings customers to the product page like  inverex on which they are able to purchase their goods.

Written by: Nimra Siddiqui