If you are new to the world of e-commerce, then welcome, and get ready to learn all about the many ways that you can maximize your cash flow simply by creating an online store. When you have an online store, you can increase sales and traffic to your business by astronomical figures; you just have to know how to use your store to reach out to your audience. Here are some WordPress e-commerce basics for newbies.
- Try to limit the number of clicks required to make a sale. Despite the fact that most of us spend hours on the internet every day and we fly from one page to the next, clicking and scrolling like there’s no tomorrow, we’re actually very particular with how many times we have to click before we get what we want. If you want to maximize sales, then you need to keep the number of clicks required to close a sale to a minimum.
- Find a theme that is intuitive. Let’s face it; some websites are highly intuitive, while others seem almost impossible to navigate. When you are trying to get people to spend money, you want to make your site is as easy to navigate as possible. If you are selling products that come in multiple colors, you should make it easy for customers to see images of that product in multiple colors. Nobody cares to see little color boxes where customers have to guess what the item looks like in orange rather than blue. They want to see a picture of the item in the color they want. This means that you have to put in a lot of extra work to accommodate your customers, but that extra work will come back to you in spades.
- Find a theme that is customizable. When you are looking for WordPress ecommerce themes, you want to be sure that the theme you select is highly customizable. You should be able to control the colors, the fonts, the sizes of the fonts, the sizes of photos, and much more. That way, you can make it match seamlessly with the rest of your website. If it’s obvious that your themes are mismatching, your site will not look professional, and that will cost you sales.
- Find a theme that gives you the option to securely hold credit card information. If you have the type of business that people will want to purchase products from frequently, then you might want to give your customers the option of keeping their cards on file. Some people don’t like this because they’re afraid that you might exploit them, but the software used for these types of plugins wouldn’t give you access to credit card numbers even if you wanted it. That’s why there are a lot of people who prefer to have their cards on file – so that they can quickly and easily make purchases without having to dig their card out of their wallet every time they want to buy something online.