Marketing can take various avenues, and they are all very helpful if they are executed well. Many apps have come up that help in reminding us to call our parents, go to the market place, check your bank account or even catch up on your favorite television shows. So why not start an app that will be able to connect you to the plastic surgery clients that will help you communicate better on their surgery procedures and needs and the follow ups later after the surgery? When you are building your plastic surgery marketing plan with the marketing company you have chosen, be sure to talk to the consulters you will be working with to include the app to your practice.
WHAT EXACTLY IS AN APP
Well the app can be described as the software program that is created so as to perform a particular specific purpose. It is made as a self contained and will be downloaded onto the mobile device such as the tablet or a smart phone or the desktop. The applications that can be installed in the desktop and the laptop computers can also be called the desktop applications. Most of the applications are designed for different mobile devices such as the Apple and the android phones. When you have opened an application it will run inside the operating system until it is closed.
HOW TO USE IT
The marketing consultant you will work with will help you to customize the app for your practice. This way you will be able to have your own unique and interesting style as a plastic surgeon. The profile that you put up should be one that is able to reflect everything you do and make sure the application design reflects all the marketing materials. Your office profile should speak volumes for you.
APPLICATIONS COMPLEMENT TO THE OVERALL MARKETING PLAN
It makes a lot of sense to add the application to the marketing plan. You might already have a website and a blog and maybe a newsletter having an app created for you will be a great next step to the overall marketing plan. There are a lot of one offs app that are in the market but do not have the professional seal of approval, therefore you will need to be careful. As you think about this option you should consider working closely with a marketing team that will be able to help you customize the app and very easily market your personal and the professional application.
REMEMBER YOU DO NOT NEED TO REINVENT THE APP
Well there is a quick way to get into the app culture and this is through the app that is offered by the American Society of Plastic Surgery. It is an easily customized application that comes with preloaded with the ASPS content, a video gallery, the encyclopedia and a checklist for the surgical procedures. It is flexible as the plastic surgeon can design their own app color scheme or choose to adapt to the theme of the website. They can choose to add their own before and after pictures and take out the marketing photos. The plastic surgeon can choose another marketing tool by listing all the staff and their positions and including the practice information to give their clients some extra information.
Once you have created your custom app then it will be free for the consumers to download the app from the app store or from your website in the Internet. The aesthetic or plastic surgeries are becoming increasingly more and more competitive. The plastic surgeons are finding new ways of marketing themselves to the potential clients.
Dr. Gregory H. Croll is the owner of his own practice, and the leading doctor for plastic surgery Columbia MO has to offer.