User experience or UX is at the heart of many things in the business world. This is understandable because unless the user or customer understands your brand and relates to your products he or she is not going to engage with or buy it. This is true for your website as well. A successful website is all about:
- Fabulous content.
- High search engine rankings,
- Easy navigation and
- Great UX.
There are a few key ingredients that go into delivering great user friendliness as far as your website is concerned.
Research
Modifying or creating a website that has better user experience starts with researching all the elements of your website and looking at your target market too. If your products are aimed at the young, professional crowd then your language and presentation has to be designed to appeal to them. This research is not an arbitrary thing so it does make sense to hire a web designing company that can work smart. For instance, Pedalo, a web designing firm, believes in using the insight gained from talking to you and then creating ‘clever and informed’ websites.
Form and Function
Creating a UX-driven website will take into account both the form and the function of the website. This would mean a sharp focus on:
- Navigation of the website.
- Kind of content that the website should have.
- The language that is used should be audience specific. Language that appeals to a teenager should not be used for targeting a professional audience and so on.
How does the Customer Interact with your Website?
Also called ‘journey mapping’, a customer’s way of interacting with your website will consist of several important points with which he or she relates to your products and brand itself.
So when a customer visits your website, he or she will go through several steps in order to reach a stated goal. This stated goal could be to purchase your products or even to learn about your business even more. It could be to ask for a quote or to leave feedback as well. The end result of such an exercise is actionable insights into creating a website that helps visitors reach their end goals very quickly and smoothly.
Finally, it is important to have a web designing company for this task simply because they can give you a professional website that has a strong, unified and engaging voice when it comes to enhancing User Experience for everybody.