The barrier to entry for the World Wide Web is quite low, and this means that there are, quite literally, hundreds of millions of websites out there. Some of those websites are personal sites that are never promoted or shared with the outside world but a huge number of them are commercial ventures, just like yours. Getting people to find out about your website and visit it can be incredibly challenging.
If you want to make sure that people discover your website then you will need to have a good promotional plan. You could get in touch with an Edinburgh Digital Marketing firm and have them develop a plan for you, but it is always a good idea to have some understanding of the work that they are doing, so that you can lay some groundwork yourself and engage in continued promotion once the marketing firm has completed their contract.
Key Concepts for Marketing
There are several key concepts for online marketing. They include analytics, SEO, social media and paid search. Analytics can come in the form of on-site tools such as Google analytics and off-site tools that track general web user behaviour, such as Alexa . SEO and social media marketing go hand-in-hand, and are ideal for generating a steady stream of organic traffic to your website. Paid search is used to bolster that traffic and bring in highly targeted users.
Companies such as Mash Marketing use a combination of different tactics to grow the audiences of the companies they work with. However, it is easier for them to do their jobs if you are willing to work with them and be as media-friendly as possible. By turning one of your brand representatives into an authority figure for the niche you work in, you can strengthen your brand’s position versus your competitors.
Working With Bloggers And Journalists
As a content creator it is easy to become blinkered to the wider web, and forget that there are so many other news sources out there. One of the best ways to get people to engage with your brand is to talk to other bloggers and journalists, cross-linking their posts, sharing news with them, and sending out press releases, infographics and pitches. Essentially, engaging with others is the best way to get them to engage with you – as you would notice if you looked at this list of traffic-generating ideas from Forbes.
A good online marketing company can help to fix your on-site SEO issues, and build some links to your website. They can use analytics to identify issues with your website’s design and content, and can guide you towards growing your site in the long term. However, if you want people to develop a strong relationship with your brand then you will need to work with the marketing company and be accessible to answer questions and give interviews. As the face of your brand, you need to be as accessible as possible to ensure that your brand grows and becomes a powerful force in your niche.