<p>You are more familiar with whiteboard animation than you think.</p>
<p>Chances are, you’ve already seen much of it in TV commercials and on many websites you’ve visited.</p>
<p><img class="aligncenter size-full wp-image-2705" alt="Whiteboard Animation Videos" src="https://medusamagazine.com/wp-content/uploads/2013/06/Whiteboard-Animation-Videos.jpg" width="609" height="392" /></p>
<p>Whiteboard animation is becoming the tool of choice for advertisers, trainers, and promoters in all industries.</p>
<p>The reason it has become so popular is that it is engaging.</p>
<p>It gives you an opportunity to add something clever and edgy to your website that is easily shared and linked to.</p>
<p>It also is the perfect medium for presenting your message in a clear, concise, and entertaining way.</p>
<p>Simple text on a webpage does not suffice in today’s world of entertainment-driven internet browsing.</p>
<p>Even business communications need to be presented in a way that is fresh and hip.</p>
<p>It’s true—hipness is in the eye of the beholder—but whiteboard animation is definitely one way to increase your hip points.</p>
<p>Whiteboard animation is the perfect tool for creating the following:</p>
<ul>
<li><strong>Training videos</strong></li>
</ul>
<ul>
<li><strong>Business communications (memos, policies, mission statements, etc.)</strong></li>
</ul>
<ul>
<li><strong>Website sparkle (make your website stand out)</strong></li>
</ul>
<ul>
<li><strong>Brand recognition</strong></li>
</ul>
<ul>
<li><strong>Product demos</strong></li>
</ul>
<ul>
<li><strong>Personnel bios</strong></li>
</ul>
<ul>
<li><strong>Commercials and advertisements</strong></li>
</ul>
<p>Pretty much anything that requires information being transferred from one human being to another can be presented effectively in whiteboard animation.</p>
<h2><strong>How the Process Has Evolved</strong></h2>
<p>The process of creating whiteboard animation videos is simple:</p>
<p>you take a creative story or storyboard (the story can be a marketing message, instructional how-to, or simply full of attention-grabbing humor),</p>
<p>and then record an artist drawing out that story on a space that looks like a whiteboard (or it may be an actual whiteboard).</p>
<p>Of course, the video is then sped up so the effect looks something like a time-lapse video or even a stop-motion video. Narration and music are then added.</p>
<p>This sounds expensive, and indeed, it used to be.</p>
<p>But, thanks to the rise in popularity and the development of software with the ability to create less labor-intensive whiteboard animations, the cost is negligible.</p>
<p>Many whiteboard animations of today are not actual recordings of artists drawing, but software generation of artists’ renderings, (i.e., you don’t see the artist himself).</p>
<h2><strong>Add Value to Your Marketing Strategy</strong></h2>
<p>With whiteboard animation you add value to your website, your message,</p>
<p>and your marketing efforts by engaging your website viewers and enticing them to stick around to see what other clever things you can do for them.</p>
<p>When compared to the of cost marketing efforts such as pay-per-click, social media,</p>
<p>and even YouTube videos and commercials, whiteboard animation comes out on top in providing biggest bang for your buck.</p>
<p>The simplicity of the medium helps you to really hone your message and present something that viewers can sink their teeth into right away.</p>
<p>Think about it: how many banner ads, videos, and bits of animated commercials have you ignored in just the past couple of days?</p>
<p>If you can’t remember off the top of your head, it’s because you’ve most likely ignored hundreds.</p>
<p>Every time you open your email you are bombarded with them.</p>
<p>They are becoming so rampant that consumers don’t really even notice them anymore.</p>
<p>The new way to grab attention is whiteboard animation.</p>
<p>Erik Kerr is the Founder of The Draw Shop, the leader in marketing videos, specializing in whiteboard animation and drawings.</p>