Medusa

Stopped Taking The Tablets? So Has Everyone Else

<p style&equals;"text-align&colon; justify&semi;">There is mounting evidence that the tablet boom is over&period; The iPad originally sold twice as many devices in its first four years on the market as the iPhone did &&num;8211&semi; over 210 million between 2010 and 2014&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">But sales are slowing down worldwide&period; The tablet market is expected to decelerate from the 52&period;5&percnt; growth it experienced in 2013&comma; according to the International Data Corporation&comma; the leading global provider of advisory services and market intelligence to the consumer technology and IT markets&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Apple has also released figures indicating a year-on-year drop of around 15&percnt; for sales of the iPad&comma; and according to research from Gartner&comma; one of the world’s leading information technology research companies &comma; tablets have not moved up the Amazon market-share charts for some time now&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>Reasons for the Slowdown Among Home Users<br &sol;>&NewLine;<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Some sources believe continued high growth in tablet sales was an unrealistic expectation in the first place&period; Horace Dediu&comma; founder of Asymco research and consulting&comma; notes that a slowdown after 40&percnt; ownership within the US market is relatively early compared to previous generations of technology such as microwave ovens&period; He states that tablets are unable to achieve the ubiquity of mobiles as they are just not as useful &&num;8211&semi; &OpenCurlyQuote;a tablet is a very compelling product&comma; but isn’t of the same utility as a phone’&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Additionally&comma; a new entry into the market&comma; the phablet&comma; may also be having an impact&period; This is essentially a smartphone with a larger screen and more capabilities&comma; making it more like a tablet&period; With the increasing availability of these devices&comma; fewer people will see a reason to also own a tablet&comma; which would cost an additional couple of hundred pounds at least&period; This is borne out by analysts such as Benedict Evans from venture capital company Andreessen Horowitz&comma; who states that consumers are happy enough using Samsung Galaxy phones or iPhones to do a range of tasks such as browsing the web&comma; checking emails and playing games&comma; and thus do not see a need for a tablet&period;<br &sol;>&NewLine;<b><&sol;b><&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>Similar Trend Among Business Users<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The number of people purchasing tablets for business has also decreased or stopped growing&semi; this is probably because it has become clear that they are currently unable to truly compete with laptops in terms of functionality&period; Creating presentations&comma; analyzing data and writing reports are all more difficult to achieve quickly and effectively on a tablet&period; A key shortcoming&comma; according to Jean-Louis Gassee&comma; partner at Allegis Capital venture capitalists&comma; is the lack of a proper filing system for saving and organizing documents&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">More and more apps and utilities are becoming available for tablets which could address some of these issues&comma; but of course it’s important that processes such as rigorous software testing are carried out by app developers&comma; using firms such as http&colon;&sol;&sol;www&period;bugfinders&period;com&sol;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">And Apple itself is confident that the slowdown can be reversed as tablet technology improves to compete better with PCs&period; CEO Tim Cook told analysts in April that he believes tablet sales will actually overtake PC sales within a few years&period;<&sol;p>&NewLine;

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