With the number of brides and grooms-to-be continuing to remain strong in the UK, exhibiting at wedding fairs is still a hugely important thing to do for the likes of bakers, dressmakers and venue hire firms. However, with so many of them going on each weekend and with the amount of competitors on show, it is hugely important that you are able to stand out from the crowd and be able to offer services that other rival firms wouldn’t be able to.
The main idea with exhibiting is making sure that you easily draw attention to the professional services that you offer. There are plenty of ways in which to do this and luckily, unlike other marketing methods, you won’t need to conduct market research to work out your target audience as everyone attending the wedding fair will be after the same sort of things. This is a guide to the different ways in which to entice customers in amongst all the other exhibitors.
Take Advantage of All the Promotional Opportunities Available During the Show
Many fairs will allow exhibitors to sponsor certain aspects of the show in order to gain brand exposure. Have a think about all the different sorts of things you could sponsor at the event: what are people going to pay the most attention to? Will you be able to get your products or services into the show or help in any way? You might not think this is a big deal, but it could make the difference between people skimming your exhibition and not.
Don’t Just Sit Behind a Big Desk
Some exhibitors will inevitably fall into the trap of just sitting behind a big desk expecting people to come by their station to have a word. This is wrong on many different levels. You need to be on your feet and giving people a reason to stop at your stand. Get in front of the paperwork, don’t stand there and play on your phone or sit there eating your lunch. People, as much as we try not to, will always judge others on their first impressions, so if they see someone sitting around twiddling their thumbs they are likely to not bother stopping by.
If you are out and about meeting people to bring back to your desk, you need to make their trip worthwhile. Not only should you be handing them pricing sheets and the sorts of services you offer, it could also be well worth your while to provide promotional items that have your logo and contact details emblazoned on them. To check out all the different sorts of items you could offer such as polo shirts, click here.
Make your Stand Illuminate
I don’t mean this in the literal sense, it is just recommended that you ensure your exhibition stands out. Try to hang a sign above your stand that will draw attention to you from far away. Create something eye-catching so people will almost feel compelled to stop and talk to you. Once they do, this is when you take their contact details so you can inform them of your latest offers and deals that may be of interest to them.
For instance, if you’re a dressmaker put your most attention-grabbing design out front and centre for people to see and enjoy. Then ensure you use an image of this particular piece in your marketing material so people will easily remember your work.