Medusa

Local Ads for a Local Scene: Print Choices for a Small Business

When a small business like a bakery or a sandwich shop gets up and running, it can’t afford all the high-tech options available to a big chain company with a huge marketing budget. Yet that doesn’t mean a small operation should opt out of a solid advertising campaign. In fact, if you’re a small business serving your local community, a traditional marketing campaign can be a cost-effective means of spreading the word about what you have to offer. Hiring the services of a printing company to handle professional-looking advertisements such as flyers and door hangars is a great way of targeting those most likely to show up at your door.

Affordable alternatives to Online Advertising

A recent Boston Consulting Group survey of small-business owners found that only three cents of every dollar spent on advertising was allocated to Internet ads. Small organizations spend the bulk of their ad budget on printed materials such as mailers and coupon inserts in the local paper. Such a strategy gives small businesses instant feedback and measurable conversion rates with each redeemed coupon.

Promoting your Small Business

Competing with a large competitor can be difficult, but a small business has an opportunity to build a loyal customer base by providing a more personal connection than a giant box store, as well as better service. If you have a limited budget, get creative and define your brand and style. Then design some print ads and work with a printing service that can help you reach customers successfully.

Printed Materials that Work

When spending constraints are an issue and high-tech marketing campaigns aren’t practical, you have to think more creatively about how to connect with customers. Using printed materials and focusing on your most likely clients are the best ways for small businesses to advertise and increase sales. Take advantage of the opportunity to connect with a local audience and develop a grassroots approach to your advertising campaign. A traditional path can be effective if done with some thought and effort.