Medusa

How To Choose The Domain Name For Your Site: An Extensive Approach

Choosing the domain name for your website is like naming your baby—in this case, your blog is your baby. And if names, as most cultures believe, have considerable impacts on the lives of their bearers, then domain names ought to impact the sites they identify as well.

Why Do You Need a Domain Name for Your Blog?

The takeaway from the ‘baby naming’ analogy above is that a domain name is your website’s online identity. Hence, it should reflect what you want to build with the site—what makes it credible. It should also foster professionalism, depending on what that means in your niche.

If you plan on selling a product or service using your website, then your domain name should elevate the branding. This will ultimately come in handy if you rely on the domain for your email addresses. Registrars like Domains4Less offer extensive options so there are no limits to the approach you can take with your domain names.

Factors to Consider

Every business has goals and objectives. It’s these two ideals that guide it. If you treat your website as a business—and you should—then its goals and objectives must also guide every part of it, including the domain name.

Here are some points your domain name can reflect:

To get a firmer grip on choosing a suitable domain name for your website, you ought to also consider from where you expect most of the traffic to the site to come. Is it from:

Traffic from this source come and go, although you can convert some of them to loyal visitors with much work. This works best for a daily news blog, blogs focused on an upcoming one-time occasion—like a new movie release—and helps to create a buzz.

In this case, your domain name should be SE optimised.

This sort of traffic thrives on engagement. You are looking to build a community. One that you educate and learn from. While search engine traffic can be beneficial, you are looking for people that will stay with you for a long time.

In this case, your domain name should be branded and memorable.

It can be difficult to integrate both keywords and branding in your domain name, but if your brand name is generic enough, then it’s possible you can achieve this.

This is perfect if you are interested in SE traffic. You can use Google AdWords tools to find generic words that people search for on Google. Then you use one or two high-ranking ones to create a domain name that communicates what your website is about.

Some good examples are TheMovieBlog.com and DigitalPhotographySchool.com.

Here, you are trying to create an identity, a community of loyal visitors, and something that hasn’t been used before. You can use the name of your company as a domain name if it’s memorable.

Some good examples are Umbrellar.nz, CNN.com, and CocaCola.com.

As stated above, you can integrate both branding and keywords to create a better effect. For instance, CNN added the popular keyword ‘news’ to their branded domain to create CNNnews.com.

In factoring in the future when creating your domain name you need to make sure to pick a name that isn’t going to age and also make sure it encompasses your goals and objectives.

This is why it’s important to put a lot of thought into your goals and objectives so that they are not too narrow. The last thing you want is realising later that your niche is bigger than you thought and you can’t expand because of the limiting nature of your domain name.

It’s just like creating a brick and mortar business and naming it Analogue Photography—obviously in the past—only for digital photography to become popular, and you realise that the only way to expand is to change your brand name.

These are the factors that have been excessively discussed online. The fact that they are not broadly discussed here doesn’t make them any less important. It only means you may have bumped into them online several time.

It can also mean registering other keywords relevant to your brand and redirecting them to your website—for instance, like registering both onlinenews.com and internetnews.com and linking them to the same website. This will help you capture more type-in traffic.