Medusa

How Small Businesses Can Improve Their SEO

<p style&equals;"text-align&colon; justify&semi;">Small business needs all the support they can get to market their business in the present economy&period; Small businesses do not have an adequate budget to advertise their business or employ marketing personals or time&period; However&comma; none of these things matter to search engines and search engine optimization is good to level the playing fields and steal their share in their market&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The following are some of the tips that small businesses can make use of&comma; to improve their SEO&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><img class&equals;"aligncenter size-full wp-image-4528" src&equals;"https&colon;&sol;&sol;medusamagazine&period;com&sol;wp-content&sol;uploads&sol;2013&sol;06&sol;small-business-SEO&period;jpg" alt&equals;"small business SEO" width&equals;"350" height&equals;"264" &sol;><&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><b>1&period; Content is King<&sol;b><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;"> The content is always king in SEO&period; Search engines love fresh and unique content and when you provide fresh and good content on your site that is useful for the readers&comma; it will provide more opportunity to your viewers to search your products and services&period; Also you can <span class&equals;"GINGER&lowbar;SOFATWARE&lowbar;correct">guest<&sol;span> post in others blogs to promote your products&period; You can find here list of blogs which allows guest posting in all niches&period; Try to turn all that is possible in to content on your site&period; To do so&comma; you can record everything and change it into text for example conversations&comma; opinion etc&period; Transform the emails you receive regarding your products and services into fast answered questions on your site&comma; generate videos etc&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><b>2&period; Make your Business Personal<&sol;b><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;"> A personal voice&comma; is the advantage that small businesses have over larger ones&period; Small business owners should showcase their authority in the market by adding trust&period; Audience and customers usually love reading reviews about your products and services before they buy them&period; They are more likely to buy your products this way than by reading product features and benefit pages&period; As customers take the help of search engines to buy products by researching&comma; you must provide them a buyer’s guide to your products&period; Create an impression in their minds that you have a personalized business&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><b>3&period; Optimizing Local Search<&sol;b><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;"> Another advantage small businesses have been local searching&period; More than half of the consumers use search engines to search for products and services in their locality&period; Therefore all the small businesses must optimize their local search option&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><b>4&period; Increase the Speed of your Site<&sol;b><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;"> Small businesses are usually notorious for being slow&period; They do not care much about the speed of their site&period; However&comma; they must improve it as now Google considers speed of the site as one of the factors to rank the site on their search engine&period; Therefore&comma; make sure your site loads fast if you want your site to rank well&period; Remember&comma; when you improve the speed of your site&comma; you improve your customer’s experience&period; If you manage to impress them&comma; they will keep visiting your site regularly&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><b>5&period; Filter your Internal Links<&sol;b><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;"> Internal links add value to your site&period; It sure takes some time to research old post links and add them in your articles&comma; but they benefit your site greatly&period; This will greatly help with your site’s search engine optimization&comma; improve the user experience etc&period; Review your site’s linking architecture&comma; check if your site’s navigation is good or not&comma; add Sitemaps etc&period; Do all these things and it will impress the search engines and the viewers&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><b>6&period; Create user Friendly Content<&sol;b><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;"> If you are only creating content to rank well in the search engines&comma; then you will lose a large amount of market&period; Content is not just for search engines but for your viewers too&period; If you provide content only for search engines&comma; you will fail to attract audiences and they will never revisit your site and will not link to your site&period; Therefore&comma; write content that is user friendly&comma; that is informative for the viewers and one they can link back to&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Small business owners who own a website must follow all these tips to improve their site’s search engine optimization and therefore improve their business&period;<&sol;p>&NewLine;

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