Medusa

Don’t Put The Nail In Business Cards’ Coffins Yet

<p style&equals;"text-align&colon; justify&semi;">The world may be going digital&comma; but that doesn’t mean that the dead tree edition of marketing is gone&period; Instead of vanishing &lpar;like many predicted just five years ago&rpar;&comma; print has been thriving in this new environment&period; Business cards are especially thriving&comma; since handing someone a card remains easier than trying to match up programs or remember someone’s name to add them on social media&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">It’s this convenience that’s kept them relevant&period; Commercials for business-card replacement apps show paradises where a businessperson can simply walk around a networking event and bump phones to exchange contact info&comma; but that nirvana is far from reality&period; In truth&comma; it’s awkward to ask if someone has the same program&comma; and even more awkward to actually bump phones with someone&period; Do you go with a flourish&quest; What if you knock it out of their hand&quest; Whether you’re a seasoned professional meeting with a client or a novice college students looking for that first job&comma; it’s best to just avoid that scenario by hitting up a printing service to get business cards for you and your company&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><img class&equals;"aligncenter size-full wp-image-5701" alt&equals;"ID-100117697" src&equals;"https&colon;&sol;&sol;medusamagazine&period;com&sol;wp-content&sol;uploads&sol;2013&sol;07&sol;ID-100117697&period;jpg" width&equals;"400" height&equals;"265" &sol;><&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">So—business cards have stayed relevant&comma; because they’re still the most convenient option&period; But&comma; how have they changed to keep up with the times&quest;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Personal Sites&colon; <&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The savviest of employees are using their personal blogs to bolster their reputation and perceived expertise in their field&comma; which can only make your business look better&period; Reward this level of dedication by including approved personal sites on their business cards&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Social Media Links&colon;<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Exchanging Twitter handles is almost as necessary as exchanging emails nowadays&period; Though many employees treat their Facebook pages as friends&sol;families only&comma; they’re often more open with Twitter&period; It’s entirely proper to give them an option on what to include&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>QR Codes&colon;<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">These handy links take smartphone users straight to a specific landing page&period; It could be useful for real estate agents or salespeople in general&period; Giving each salesperson their own landing page will make their in-person efforts more worthwhile&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Pictures&colon;<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">We’ve all gotten spoiled by profile pictures&period; It’s easier to remember someone’s face than their name&comma; so pictures are highly valuable for business cards&period; The photo will be a reminder of where they met your employee and what their impression of them was&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">These steps can all propel you into the Information Age and beyond&period; But&comma; to add a little extra spice to your cards&comma; why not be even more original&quest; Adding a tip calculator to the back&comma; or even a tiny ruler&comma; can mean the card stays in someone’s wallet far longer than a traditional card with just a name and contact info&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Since business cards are considered traditional&comma; do something a little quirkier if you want to stand out amongst tech startups&comma; Etsy shops or design industries&period; Think about using a unique material such as vinyl&comma; leather&comma; wood or acrylic&period; Anything that relates to you or makes your business stand out is fair game&period; As long as it serves the purpose of quickly communicating your employees’ contact info&comma; it’s fair game&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Business cards are evolving&comma; but the basic idea has stayed the same&period; They’ll be used as long as we have personal information to share&period;<&sol;p>&NewLine;

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