Mobile apps were once the tools of big business. Big businesses were the first to see the advertising advantages and marketing reach of the devices. Today, you’ll find cellular apps working for every business worth its salt. Whether you are promoting luxury apartments downtown Los Angeles or selling pizza, there’s an app for that!

If you’re thinking of opting for a mobile app to build your business, there’s no one high-quality solution. The decision you want to make is for the app design that’s most suitable for your business.

All the things you need

Building a mobile app is not cheap. It’s likely to pay itself off, but you want to consider many key elements:

  • Systems: Any app requires coding for different platforms; for example, the Apple iOS and the Android systems require different data designs.
  • Devices: Apps have full entry to all cellular devices with capabilities for digicam, GPS, knowledge storage, and so on.
  • Setup: Your app must be easy to find, access, and navigate. It should install quickly and without problem.
  • Speed: Your cell app must work fast. Users do not have patience.
  • Maintenance:  Mobile apps are hosted in the Cloud. Among other things, that lets you, as app owner, make alterations to the content 24/7.
  • Functioning: You must test your app for its functionality; that is, you want it to appear the same way to all users regardless of their access.

Utilitarian apps

Not all apps sell or invite business. Many of them are work devices, tools for facilitating work or breaking down work processes.

Take a clock in clock out app, for instance. It’s a Cloud-based application that helps employees check in and out of work and employers observe employee and resource behavior.

It tracks employee time from any cell phone, landline, or mobile device, so managers can see who’s working when, where, and on what – instantly.

Apps, like this, lets employees do what they are required to do and what benefits them too. Employee users can be advised that their data is accurate, confidential, and accessible. Employees have the right and desire to check on their hours, vacation and leave accumulations, and overtime calculations.

Introducing an app like a time clock app requires employers to communicate both the method and the purpose. Employees need to understand fully how to use the app and why it’s to their advantage to get it right.

Operational apps

There are also apps that make things happen in business. They let you move or correct operations at your business from your mobile device.

Such apps let owners and managers drive machines, control inventories, and monitor shipping and handling from their smartphones or tablets.

Marketing Apps

Any and all businesses need apps that support marketing. They can reach large audiences with information, offers, and deals. Most important, they enable browsers to become customers by making purchases.

Such apps present product information, calls to action, and easy clic- throughs to purchase. They facilitate inbound and outbound marketing, and they increase sales efficiently and productively.

Marketing apps ideally integrate with social networking, operations, and finance interests. And, you want to be sure of the apps’ interoperability across most internet devices. Such apps need management and monitoring. But, they can provide deep analytics and predictive analytics on customer behavior.


Your business needs mobile apps. While it is possible to code apps yourself, you would have to be a sophisticated engineer or technologist to optimize the app’s range, versatility, and profitability.

Author’s Bio

Michael F. Carroll

Title: Freelance writer at OutreachMama

Mike Carroll is a freelance contributor to Towering SEO and OutreachMama who helps businesses find their audience online through research, content copy, and white papers. He frequently writes about management, marketing, and sales with customized outreach for digital marketing channels and outreach plans depending on the industry and competition.