A website before the recent Google updates could achieve a good position on Google through low quality link building. The quality of the links were sometimes poor. Many websites had low quality links through article submissions. The problem with article submissions is the quality of the links. Article directories did not have strict guidelines, and many articles submitted were poor quality with very poor grammar, English, and spelling. Article directories were really only a source of gaining links for their website. This did work, as Google did count these links, and reward the website with high rankings. On many times the same article would be submitted to thousands of the same websites with the same content of thousands of these websites. Web masters would simply write an article, and submit through an automatic tool. This however this practice did help a website to rank high in Google. This is not the case any longer, and many websites that had a good ranking lost their rankings over night, as the only reason they had a good position was through spam links.
Google now only wants quality websites to be displayed in the top ten positions. Google has made the message very clear to web masters that they want quality link building, and if you are building low quality, un relevant links then Google will punish your website. When building back links to your website it very important to link to authority websites, as this will pass more link juice to your own website. SEO should always be consistent, and have a good back link profile from different sources. There is of course still good article directories available with good PR. This includes Ezine, Articlebase and Go Articles. These article directories are also a good way to obtain traffic to your website. It is important to follow their guidelines. When submitting articles do not forget to add a link to your website. For example if you had an SEO company in the UK keywords that would be important would be SEO UK, SEO services UK or SEO company UK the same would apply if you had an SEO company in Glasgow suitable keywords would be SEO company Glasgow, SEO Glasgow or SEO services Glasgow.
If you are unsure what keywords to use Google has a free keyword tool which you can use, and is helpful to give you an idea of search volume of your keywords. Social media is also a new rage with SEO. Having strong social signals will help your website to rank higher on the search engines. The main social websites are Twitter, Google Plus. Facebook, and Youtube. The most important aspect of SEO is to build quality relevant links. All back links should be relevant to your website. Building correct back links to your website will give you long term benefits.