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Best Video SEO Tactics

Best Video SEO Tactics

<p style&equals;"text-align&colon; justify&semi;">When it comes to video SEO&comma; it’s no secret that a lot of us are somewhat in the dark&comma; and understandably so — Google and other search engines can’t crawl the frame-by-frame&comma; visual contents of a video &lpar;not yet&comma; anyway&rpar;&comma; so how is it possible to optimize video content for crawlers&quest; Admittedly&comma; this is a tricky situation&period; But while it’s true that search engines simply don’t have the processing power necessary to crawl every frame of every video everywhere &lpar;how incredible would that be&comma; though&quest;&rpar;&comma; this doesn’t mean that there are no viable SEO tactics for video content&period; In fact&comma; following are a few of the more popular strategies to boost the SERP of any site through their video content&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Explore Your Hosting Options<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;"> While hosting your video on YouTube may be a great way to rack up views &lpar;it <i>is<&sol;i> the second largest search engine&comma; after all&rpar;&comma; that doesn’t make it the best place to always host your videos&period; Simply put&colon; If the keywords you are targeting cause video results to turn up in the search results&comma; then you should not host your video on YouTube&period; Instead&comma; you should host it on your own site&comma; because then a successful SEO campaign will lead to your site-hosted video showing up among the videos on the SERP&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Another thing to consider is that the number of views a video receives on YouTube rarely transfers into associated website traffic&period; Therefore&comma; if your main goal is to drive more traffic to your website&comma; it would be worth your while to host the video on your own site&period; With that in mind&comma; if you do end up wanting your video on your site instead of YouTube&comma; keep in mind that you don’t necessarily have to host the video yourself&period; For instance&comma; there are plenty of video hosting services out there &lpar;Wistia&comma; among others&rpar; that will not only let you embed the video&comma; but they will go further by providing you with a video XML sitemap&comma; ultimately attributing ownership of the video to your site&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><img class&equals;"aligncenter size-full wp-image-11527" alt&equals;"Best Video SEO Tactics" src&equals;"https&colon;&sol;&sol;medusamagazine&period;com&sol;wp-content&sol;uploads&sol;2014&sol;01&sol;Best-Video-SEO-Tactics&period;jpg" width&equals;"486" height&equals;"550" &sol;><&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong> Use a Video XML Sitemap<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><b>           <&sol;b>As explained above&comma; if you’d like your video hosted on your site as opposed to YouTube&comma; you’ll want to create an XML sitemap and submit it in Google Webmaster Tools&period; However&comma; it’s important to note that this XML sitemap <i>will not<&sol;i> impact your rankings directly — it will only indirectly serve your rankings by allowing your video to link back to your site&period; Also&comma; keep in mind that some video-hosting services will generate and provide a video XML sitemap for you as a common courtesy&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong> Alter Your Embed Code<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><b>           <&sol;b>Altering your embed code is pretty straightforward if you’re trying to increase your video’s SERP&period; In short&comma; all you’ll really need to do is edit the embed code so that it looks like this&colon;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">&OpenCurlyDoubleQuote;&lt&semi;center&gt&semi;&lt&semi;p&gt&semi; &lpar;Embed code provided by YouTube or Wistia goes here&rpar; Video by &lt&semi;a href&equals;&OpenCurlyDoubleQuote;&lpar;Your website URL goes here&rpar;&sol;”&gt&semi; &lpar;Your name goes here&rpar; &lt&semi;&sol;a&gt&semi;&lt&semi;&sol;p&gt&semi;&lt&semi;&sol;center&gt&semi;”<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">By doing this&comma; you’ll greatly improve the potential of your site’s SEO efforts&comma; since you’ll end up getting a link out of your video&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong> Things to Keep in Mind<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><b>           <&sol;b>While these little fixes can go a long way&comma; when you’re trying to implement SEO tactics into your video content&comma; there are always a few critical things to always keep in mind&period; Most importantly&comma; you should remember that at the end of the day&comma; keyword research is the name of the game — by preforming extensive keyword research for your video&comma; you can only help the success of your SEO campaign&period; Also&comma; it’s worth considering exporting your video to HD&comma; since videos exported in HD tend to preform better than those that aren’t&period; And if you’re especially dedicated&comma; you may want to try transcribing your video and posting the transcription in the video’s description&comma; since search engines have no idea about the content of the video unless you tell them exactly what’s in it&period; By transcribing your video&comma; you have another pathway to boost your video’s SEO presence&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><i>Samuel Ott is the Video Production Manager for Lift Division&comma; a video production and marketing company located in Columbia&comma; Mo&period; To see some of their past work&comma; visit their <&sol;i><i>website<&sol;i><i>&period;<&sol;i><&sol;p>&NewLine;

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