The name you choose for your company becomes it’s recognition element. People know your company only through its name. The name you choose for your company stays in the minds of your people as long as your company lives. Many entrepreneurs fail to select a good name because of lack of resources, ideas or finance. Little do they know how much this small flaw can cost them. The name of your business can’t be good if you are selecting one from left over names.As the name of a book matters to a writer, in the same way, the name of a company matters to an entrepreneur.The name of your company can decide people’s will to work with you. The best tips for naming your company are as follows:
1. Creativity always works
No matter what you name your company, people will judge your company just by the name of your company. For making a name sound perfect for your company, go down the path of creativity and search for something attracting. Don’t fret if the required URL isn’t available. Not getting a dot com domain doesn’t matter much. What matters is that the name you chose becomes popular amongst people. In a world where plagiarized content is eating the contents like leeches, something original and out of the blues will appeal a lot to people.
2. Relate to your customers
Select a name which relates to the work done by your company. If you select “food craze” as the name of your company, people will relate eatable products with your company. And if a company with name food craze manufactures utensils and culinary ware, then people are bound to be confused. Never select a name that indicates in the opposite direction of what your company actually does. The name of your company should be relevant to it’s function or business. People retain the name of a company in their minds which attract them. Ensure that the name you are selecting us ethically okay as well as unique in its own way. If your company name relates or coincides with the name of a company which had gone bankrupt Or which was very unpopular among people, your company may be mistaken for that company and you may gain publicity, for all the wrong reasons.
3. Select a Name that can Make customers Feel Good
For an entrepreneur, his customer is his true God. His company runs because of the customers. That is why you should ensure that the name you choose should make your customers feel good. It the customers accept the name of your company heartily, no hassle can come in the way of your company attaining success and fame.