Medusa

Best Practice To Build Your Social Media Presence

<p>Social media sites like Facebook and Twitter are the cutting edge of the Internet frontier&comma; but many business people still haven’t harnessed the full potential of this new medium&period; These folks have had their view of social networks distorted by the legions of social network participants who tirelessly catalog every waking moment via Facebook posts and Tweets&period;<&sol;p>&NewLine;<p>Fortunately&comma; there’s a lot more to social networks than&comma; &OpenCurlyDoubleQuote;what I had for breakfast today &OpenCurlyDoubleQuote;and&comma; &OpenCurlyDoubleQuote;here’s another picture of my kids&period;”<&sol;p>&NewLine;<p>Savvy business owners can use social networks to build long lasting relationships with their customer base and drive new revenue&period; It’s not easy and it definitely won’t happen overnight&period; But if you’re willing to put in the elbow grease you’ll find that social networks &lpar;especially LinkedIn&rpar; are incredibly effective marketing tools&period;<&sol;p>&NewLine;<p>Here’s everything you need to know about promoting your professional practice on social media&period;<&sol;p>&NewLine;<h2><strong>Have a Plan<&sol;strong><&sol;h2>&NewLine;<p>When you’re on a social network like Facebook for personal reasons&comma; feel free to just post whatever pops into your head&period; Free form posting is not&comma; however&comma; something you want to do when you’re building a social presence for your business&period;<&sol;p>&NewLine;<p>It’s highly recommended that you approach your professional social media plan with a few weeks&comma; &&num;8211&semi; or even a few months &&num;8211&semi; worth of content ideas&period; This allows you to have a steady stream of postings that help keep your readers interested in what you’re doing&period;<&sol;p>&NewLine;<p>This doesn’t mean you can’t freestyle it every once in a while&comma; because you should&period; One of the really nice things about social networks is that they allow for off-the-cuff comments in a way that other mediums simply don’t&period;<&sol;p>&NewLine;<p>Nonetheless&comma; when you’re operating off of a social content calendar&comma; you’ll always have a good foundation for your social efforts&period;<&sol;p>&NewLine;<h2><strong>Know Your Networks<&sol;strong><&sol;h2>&NewLine;<p>From the outside&comma; most social networks look alike&comma; but upon closer inspection you’ll see that each one has its own distinct personality and demographic profile&period; If you approach all of the big social networks the same way&comma; you’ll very quickly find out that what plays well on Twitter&comma; might not be such a good fit for more professional networks&comma; like LinkedIn&period;<&sol;p>&NewLine;<p>Social networks cater to different demographics in the same way that businesses cater to different demographics&period; Many businesses are surprised to find that lower profile networks &lpar;here comes LinkedIn again&rpar; that don’t reach the mass audience Facebook does&comma; actually reach a more desirable demographic of professional users&period;<&sol;p>&NewLine;<p>Social networks for personal injury attorneys are likely different from the ones for financial planners&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; center&semi;"><img class&equals;"aligncenter" title&equals;"social media marketing" alt&equals;"" src&equals;"http&colon;&sol;&sol;smartphotostock&period;com&sol;uploads&sol;3&sol;social-media-marketing&period;jpg" width&equals;"614" height&equals;"407" &sol;><&sol;p>&NewLine;<h2><strong>Finally<&sol;strong><&sol;h2>&NewLine;<p>Social networks provide an amazing pipeline to vast swaths of potential customers that might otherwise be unreachable&period; The key to success in this arena is going in with a plan&comma; and maintaining your composure no matter what the Web throws at you&period;<&sol;p>&NewLine;<p>Remember&comma; social interactions are what make social networks tick&period; On the other hand&comma; you have to remember that your professional social presence is very different from how you handle your own personal social presence&period; So keep your cool&comma; go in with a plan&comma; and you’ll quickly be reaping the benefits of the social media explosion&period;<&sol;p>&NewLine;<h5>Featured images&colon;<&sol;h5>&NewLine;<p><span class&equals;"license">Image source&colon; MyBlogGuest platform<&sol;span><&sol;p>&NewLine;<p>Mark Laurent is a social media consultant&period; He helps professionals to develop viable social media plans to expand their reach&period;<&sol;p>&NewLine;

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