Modelling is widely considered to be a world of glamour and panache. Most people perceive models to be tall and slim people who have a flawless complexion and sharp facial features. The world of marketing and advertising has created this image. Customers are made to believe that modelling requires a perfect body and extraordinary features. However, the sole purpose of a model is to convey the real message of the advertisement or to showcase the product in a way that it gets the attention of viewers and audience.
Modelling agencies like Image model select people with varied features, age and body types. This is because different events and advertising forums require different types of models. Let us have a look at the various kinds of models that are trained and provided by modelling agencies.
Models for fashion shows and elite magazine covers
The models that are required for walking the ramp are also known as runway models. The requirements of models for these tasks are fairly standard all across the globe. These models have to fit in the standard sized clothes stitched by fashion brands, hence, the model’s body measurements are extremely important for these assignments. Designers and fashion houses make clothes of a specific dimension and expect the chosen models to fit into them.
Similarly, elite lifestyle magazines require their models to be very tall and have a fixed body measurement. This is because these magazines cater to a specific lifestyle and models who fulfil these criteria are the only match for these assignments.
Models for body parts
Part modelling focuses only on specific body parts, for example, feet for shoe advertisements and hands for a nail polish commercial. The only requirement for these assignments is that the model should have shapely and proportionate body parts that are specific to a particular product or service. Many people contact agencies, like Image model, for part modelling assignments.
Models for television and print commercials
Since television commercials are made for the common people, the models hired for these assignments should be one of them. Therefore, casting agencies do not have a fixed requirement of age, height or body type when choosing a model for commercials. However, the personality and the overall demeanour of a person is definitely considered while selecting him/her for these assignments, and it should match the product or service that the model will promote. For example, a plus size garment manufacturer would need plump models with a pleasing personality.
Children as models
Child models are required for ramp walks for showcasing latest collections of children’s clothes and accessories. Children are also required to model for products and services related to children, and these assignments may be for a television commercial or for print media. Child models do not have a fixed criterion for selection. Casting agencies look for a child’s personality and expressions while selecting them for a modelling assignment.
Most casting companies contact modelling agencies like Image model for procuring the perfect model for their assignments and photo-shoots. Now that you know that anyone can be a model, you should contact a reliable modelling agency and try your luck in modelling.