Medusa

A Beginner’s Guide To Digital Marketing

<p style&equals;"text-align&colon; justify&semi;">You may have heard the term &OpenCurlyDoubleQuote;digital marketing” bandied about the internet and figured that it was too complicated an endeavor to undertake&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The name does sound a bit intimidating&comma; but the truth is that digital marketing is nothing more than advertising your goods or services through electronic means&comma; such as desktops&comma; laptops&comma; tablets&comma; and mobile devices&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">It is much easier than you would imagine and you don&&num;8217&semi;t need to hire professional marketers to get on board&period; As a matter of fact&comma; many of the simplest forms of digital marketing are free or of little cost&period; Here are a few methods for getting started&colon;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Content Marketing<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Content is basically everything that the web is made from&comma; whether it is articles&comma; videos&comma; photos&comma; infographics&comma; tables and charts&comma; and pretty much anything you can find&period; Content&comma; as they say&comma; is king&comma; and without it you would have only blank pages to look at for websites&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Content as a marketing concept is simple&period; If you have a product or service&comma; than you most likely have a website in 2017&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If you do not&comma; then stop right here&period; Go to any site where you can construct a simple design for free just to have some sort of online presence&period; This is crucial in this day and age&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Or&comma; you can pay for hosting and easily construct a custom site from WordPress or Wix&period; If you have a decent marketing budget&comma; you may even want to retain the services of a professional web developer&comma; but whatever you do&comma; establish a website to advertise your business&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Your website should have web content in the form of ad copy&comma; describing your product or service in detail&period; Let your prospective customers know what your company can do for them&comma; and do not waste time talking about yourself&period; Advertising directly to a customer means satisfying his or her needs&period; As a business owner&comma; you need to avail yourself as a solution to one of their pressing problems&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If you not comfortable writing ad copy&comma; there are many professional writers on the internet that would be glad to work with you&period; They can also help you to establish a blog&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">A blog is nothing more than a running journal dedicated to your customers and your industry providing others with information that they may find useful&period; Blogs have been known to bring customers to websites and convert them into leads&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Search Engine Optimization &lpar;SEO&rpar;<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">When marketing with content&comma; there are a couple of different ways to get a greater number of hits on your website&period; Search Engine Optimization is the most common and effective method&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">This includes the use of keyword strands reflecting terms that people may search for on Google and other search engines&comma; most of which include a business&&num;8217&semi;s geographic area&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">For example&comma; &OpenCurlyDoubleQuote;Ford Dealers&comma; New Orleans” or Los Angeles Hair Bleaching” will get you what you need in search&comma; so business owners must plan accordingly by placing these terms in their websites so they can be easily found by potential leads&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Social Media Marketing<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Having a social media presence is just as important these days as having a website&period; The media that you decide to build a presence on&comma; however&comma; all depends on your business and the audience that you are seeking&period; Twitter is fast-paced and allows you to grow a following simply based upon admiration&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Unlike Facebook&comma; where a &OpenCurlyDoubleQuote;friendship” must be mutually agreed to&comma; you can follow anyone you want on Twitter&comma; and perfect strangers that enjoy your products and services can choose to follow you&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">This makes it much easier to directly market your products or services to people that are actually interested in what you have to offer&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">There are also Instagram and Pinterest&comma; sites that are mostly visual&comma; featuring a plethora of pictures and videos&period; These sites are great for building a brand or a concrete following for a physical product&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">One thing Twitter&comma; Instagram&comma; Pinterest&comma; and Facebook all have in common is that they are also great ways to promote your website and blog posts by leaving links available to followers&sol;friends that may find them interesting&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">In conclusion&comma; there are many ways to get started in the exciting marketing niche known as digital advertising&period; This is by no means a comprehensive list&comma; but it will give you a great head start in the area so you can start promoting your brand in a modern and effective manner&period;<&sol;p>&NewLine;

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