Medusa

7 Top Reasons For Shopping Cart Abandonment

<p style&equals;"text-align&colon; justify&semi;">With just a few weeks to the end of the year&comma; businesses online need to identify and plug any leaks that could cause serious shopping cart abandonment by prospective buyers and customers&period; As you well know&comma; shopping cart abandonment means you have lost out on income from somebody who was already sold&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Studies by comScore indicate that around 67&percnt; of all shopping carts online are abandoned before any purchase is made&period; This translates into about &dollar;18 billion in lost revenue for many stores&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The good news is that if you can identify the major reasons why people leave your store and abandon your shopping cart for another store&comma; then you can to fix the problems and get more people to click through to the purchase&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Lack or Little Display of Security Items<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Do you know those trust badges from companies like VeriSign&comma; McAfee&comma; eTrust&comma; MasterCard&comma; BBB&quest; They may not look like much&comma; but they could be the difference between people clicking that buy button or clicking to another site&period; E-commerce stores without security displays lose a ton of buyers because of this&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Not Offering Additional Suggestions<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Many niche e-commerce store owners feel that offering additional suggestions of things to buy could &OpenCurlyDoubleQuote;tip the cart” and chase their clientele away&period; Not true&period; Multiple studies have shown that if people find many associated products and add them to their cart&comma; chances are that they would go through with the purchase if all the other essential elements are available&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Little or No Reinforcement Proofs<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Like it or not&comma; having testimonials boldly or subtly placed on each progress page can contribute to customers going through with the purchase&period; Test each of your pages with subtly or strategically placed testimonials and see if the number of purchases increase&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>No Clear Call to Actions and Difficult Checkout Processes<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">E-commerce stores with unclear call to actions can be pretty confusing for consumers who are not tech savvy&period; The truth is most prospects just want a smooth transition from picking their product to clicking the buy button&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Make your transitions as effortless as possible&period; Tell them what to do and where to go&period; Be as clear and as concise as possible&period; If you need some templates to work with&comma; study Amazon&comma; eBay&comma; and Zappos’ checkout processes and replicate them&period; Alternatively&comma; you can outsource your checkout process through resources like Fastspring&period;com&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Not Ready to Purchase<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Sometimes&comma; people just abandon carts for reasons best known to them&period; The most common reason however is that they just aren’t ready&period; Some people just like &OpenCurlyDoubleQuote;window shopping” online&period; Sometimes&comma; it is to check out what they want and save them for later or just want to shop around and compare prices&period; If this happens&comma; there’s nothing you can do except to hope they come back some other time&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Requirement to Have an Account<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">This one turns off as many as 11&percnt; of all shoppers&period; Most people do not want to have an account with your e-commerce store&period; They just want to buy and get out of there&period; So&comma; if you do not bring up the account requirement until they click the Buy button&comma; most just leave because they do not want to jump through one more hoop&period; It may not seem like much to you&comma; but that 11&percnt; could mean millions lost per year&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Expensive Shipping Costs<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">About 44&percnt; of those who abandon your shopping cart do so because of expensive shipping charges&period; No one wants to pay excessively for shipping&comma; particularly when they can get it for a cheaper rate or free from other shops online&period; So&comma; find a way to minimize those shipping costs and you’ll find that many more would purchase from you&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The writer&comma; Oscar King&comma; is an aspiring ecommerce entrepreneur who is learning all the necessary tricks to becoming successful on the internet&period; If you wish to learn more about Oscar you can visit on Google&plus;&period;<&sol;p>&NewLine;

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