Medusa

5 Things to Consider When Creating a Membership-Based Website

<p style&equals;"text-align&colon; justify&semi;">If our content is attractive and important enough&comma; it is a good idea to put together a membership-based website&period; There are many plugins that make it easier to create a membership website&period; However&comma; here are things that we should consider before building a membership website&colon;<&sol;p>&NewLine;<ol style&equals;"text-align&colon; justify&semi;">&NewLine;<li>Write our entire plan before the development phase&colon; Creating a membership website isn’t always a straightforward thing to do&period; With a good plan&comma; we should be able to patch up any hole if something doesn’t comply with the plan&period; There should be a checklist of features unique to membership websites&period; As an example&comma; we should allow members to recover their passwords when they forget them&period; We may also want to create a special section for members and another for non-paying readers&period; Regardless of the status of the reader&comma; all of them should have a good first-hand experience&period;<&sol;li>&NewLine;<&sol;ol>&NewLine;<ol style&equals;"text-align&colon; justify&semi;" start&equals;"2">&NewLine;<li>Develop a reliable payment processor&colon; Payment processor is necessary to handle the financial transactions with paying members&period; It is almost similar with online stores&comma; but we don’t use a shopping cart feature&period; If we want to use WordPress as a platform for our membership website&comma; we can use plugins like Aweber and Wishlist Member&period; We may need to fine-tune the payment processor feature to make sure that it works properly&period; For people who are not familiar with payment processor&comma; the feature can cause a bit of headache&comma; because we need to make sure that it can be integrated with common payment sources&comma; like credit cards and online payment platforms&comma; like PayPal&period;<&sol;li>&NewLine;<&sol;ol>&NewLine;<ol style&equals;"text-align&colon; justify&semi;" start&equals;"3">&NewLine;<li>Prepare content delivery&colon; Members want to pay because they expect to get unique&comma; hard-to-get content&period; Content should also be provided on regular basis&period; In this case&comma; we need to have a solid content delivery system&period; New content should be available weekly or even daily&period; If we think that delivering impressive content regularly would be a pain&comma; then we shouldn’t create a membership website in the first place&period; A membership website should prioritize on continuity and people would agree to pay again to extend their subscription if we can provide new content regularly&period; There should be an area for paying member to access protected content and use various features&comma;<&sol;li>&NewLine;<&sol;ol>&NewLine;<ol style&equals;"text-align&colon; justify&semi;" start&equals;"4">&NewLine;<li>Encourage people to come and subscribe&colon; We should consider how people would get to our website&period; The last thing we should do is to spam&period; It is better to choose the social approach&comma; such as by having a presence in popular social networking platform&period; We should join groups in Facebook for people who have interest in specific topics&period; We should get in there and learn how to encourage people to come&period; In order to ensure success&comma; we should let our content do all the talking&period;<&sol;li>&NewLine;<&sol;ol>&NewLine;<ol start&equals;"5">&NewLine;<li style&equals;"text-align&colon; justify&semi;">Perform continuous tests&colon; Performing a single test isn’t enough&comma; we should perform at least 10 tests to ensure the reliability of our membership website&period; We should test our login&comma; payment processor and other features related to membership areas&period; We will also make sure that members can end their subscription and get refunded in specific cases to improve our credibility&period;<&sol;li>&NewLine;<&sol;ol>&NewLine;

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