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5 Metrics To Track To Improve Your Online Marketing

improve online marketing

<p style&equals;"text-align&colon; justify&semi;">As the major search engines become ever more precise&comma; the ways in which you analyze your site must become more precise as well&period; However&comma; the metrics change so much that it can be quite difficult for all but the SEO professional to keep up with what is actually important&period; Here are five metrics that are definitely affecting your search engine ranking&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>1 &&num;8211&semi; Site Speed<&sol;b><b><br &sol;>&NewLine;<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">You may be aware of your site speed and when it needs to be improved&comma; but you may not have been aware that it was one of the most important metrics when it comes to search engine ranking&period; Yes&comma; the major search engines are keeping track of how fast your site loads from all platforms&comma; including mobile platforms&period; Among other things&comma; this means that building a separate mobile site is a virtual imperative in order to compete on an international level these days&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>2 &&num;8211&semi; Social Momentum &lpar;Onsite&rpar;<&sol;b><b><br &sol;>&NewLine;<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The content on your website is not one-size-fits-all by any means&period; In order to determine what is really driving consumer interest&comma; you must look at the on-site social momentum in an organized fashion&period; This can help you to determine the site pages that should function as your landing pages for PPC ads and other advertising methods&period; Your homepage is most likely not the page that is driving traffic&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>3 &&num;8211&semi; External Momentum<&sol;b><b><br &sol;>&NewLine;<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The major search engines no longer take snapshots of your social media content in a random fashion in order to determine relevance&period; Today&&num;8217&semi;s search engines can determine the acceleration or deceleration of the activity on your brand online&period; They use these stats in order to determine the popularity of your site&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The likes and reposts and retweets and other metrics that involve consumer interest are also kept by the major search engines&period; Moreover&comma; aggregated social momentum over all of your platforms is a great metric to look over when you want to determine the growth of a brand or a product sale effort&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>4 &&num;8211&semi; New Leads Generated<&sol;b><b><br &sol;>&NewLine;<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">This is one of the most important metrics that you can keep track of and improve over time&period; When it comes to momentum&comma; the major search engines want to see a slow acceleration of new leads generated by your content&period; These leads can be generated by you&comma; but most of them should be generated by your customers and your fans&period; You can take a good hard look at these statistics using a wide variety of tools that are easily available online&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>5 &&num;8211&semi; Blog Content<&sol;b><b><br &sol;>&NewLine;<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Not only should you be tracking your own content&comma; but you should also be tracking the content of your competition&period; Some of the easiest content to track is on tastemaking blogs&period; This is also one of the most effective ways to track content&comma; as content on blogs has the potential to reach a much wider audience&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">You can also take note of the frequency with which your competition posts blogs and when those blogs are published&period; Most of the time&comma; they are doing this with a certain plan that they have already analyzed&period; You may be able to piggyback off of their strategy to obtain views and conversions of your own&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><i>This article is written in collaboration with<&sol;i> <b><i>Mattan<&sol;i><&sol;b><i>&comma; Founder and CEO of<&sol;i> <b>WebitMD Inc&period;<&sol;b><&sol;p>&NewLine;

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