Medusa

3 Ways Social Media Is Improving Customer Service

Doctors can use social media to improve patient service through information sharing and networking.

<p style&equals;"text-align&colon; justify&semi;">Traditional businesses have long realized the power of social media &&num;8211&semi; especially as a customer service tool&period; The majority of every age demographic has some online presence&comma; and if medical professionals are going to serve the patients who entrust them with their care&comma; they should establish a foothold on the same social media networks that their patients use&period; Here are three ways industry professionals can better serve their patients by getting on social media&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>Build Trust and Credibility with Millennials<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Research shows that the overwhelming majority &&num;8211&semi; a full 90 percent &&num;8211&semi; of 18-24 year olds trust medical information that friends or followers post on their social media networks&period; Likewise&comma; a similarly high number of people from the same age group report being willing to post and share their own information with their social network&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>Instant Feedback and Real-Time Communication<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The same poll revealed about the healthcare industry what businesses have long known&colon; customers&comma; or in this case patients&comma; take to social media to vent about grievances&comma; share good experiences and make recommendations&period; When patients mention their physician or healthcare facility on social media&comma; they expect to hear back &&num;8211&semi; and to hear back quickly&period; But social media as a customer service tool benefits both parties&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The physician or facility can engage in dialogue&comma; answer critiques and introduce themselves to the network of a happy patient who makes a recommendation&period; As discussed in the article 5 &&num;8220&semi;Tips for Simplifying Your Healthcare RCM&comma;&&num;8221&semi; long billing cycles often lead to complaints &&num;8211&semi; complaints that are often aired on Facebook or Twitter&period; It is in the healthcare provider&&num;8217&semi;s interest to see and then counter these complaints before they fester and spread&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>Establish a Presence on Industry-Specific Social Sites<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Research shows that 90 percent of medical professionals use social media in their personal lives&comma; yet only 65 percent have a professional social media strategy &&num;8211&semi; but that number is rapidly growing&period; For many healthcare professionals entering the social media fray&comma; industry-specific sites are proving to be the most beneficial&period; Sites like Doximity and Sermo are giving medical professionals a way to network&comma; share ideas and introduce patients&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Social media gives healthcare providers a direct link to their patients &&num;8211&semi; and to their potential patients&period; Social media can do the heavy lifting of customer service&period; It can enable providers to answer questions&comma; address complaints&comma; share information and make introductions&period; Most importantly&comma; it can make healthcare more personal&comma; more effective and more timely&period;<&sol;p>&NewLine;

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